Objectives
- Refresh the old website design to provide a complete picture of the business and recent service additions.
- Provide standout graphics and engaging copy for advertisements used to relaunch the business.
- Launch PR campaign to support business relaunch through advertisements in relevant national print and digital outlets.
- Support exhibition appearances with print and digital marketing assets.
Net have done several websites for me over the years and more recently they completely refreshed and rebuilt Woodmad. They always come up with something great, it’s not always easy to explain what you want when you have an idea – but they always manage to interpret it and produce something better than what you imagined! They’re a great team to deal with, always helpful and always get the job done. I wouldn’t use anyone else.
Stan Healey
Woodmad
PHASE 1
Web Design
Woodmad is a business based around organic one off projects. Everything they create is unique. We wanted to incorporate this in to the design of the website so chose to use organic shapes and limit the amount of straight lines and boxed. We utilised the leaves from their logo to create interest to the website and help the brand feel more complete. The website showcases not only projects completed but also sells products and hires unique hand made equipment so it was important that there was a space for each element of the woodmad business.
Stefan Ritson
Creative Director
PHASE 2
Web Development
Woodmad wanted a revitalised website to show off their products, designs and custom creations, allowing potential clients to enquire about the work. It was also important to build a space that advertised any events that they or their products would be appearing at. We created a modular site which allowed users to easily navigate the site and find what they’re looking for. The scope of the project later expanded to include an e-commerce section, which is used to advertise and sell Weltevree products, giving the client an additional income stream as well as expanding their reach to potential customers for their custom built products.
Ed Prickett
Trainee Developer
PHASE 3
PR & Outreach
Ahead of a busy exhibition season, Stan tasked us to create an awareness campaign that advertised his new services to potential clients. Using an impressive collection of images from his recent projects, we targeted a variety of interest groups sourced from a series of audience profiles in a number of local and niche specific press outlets to great effect.
Annette Ritson
Managing Director
PHASE 4
Printed Design & Production
We created some flyers for the expo’s and trade shows that Woodmad attend throughout the year, focusing on their custom tiny homes section of their business as this was the most profitable part of their business. We also showcased the products they sell that compliment the tiny homes part of the business to add benefit and additional income to these events.
Stefan Ritson
Creative Director
Results
Having worked with Stan previously, we we’re really excited to see him come back to the country and relaunch Woodmad after a successful period in Germany. The size and scope of the business, not only in terms of services but ambition too, had grown since our early work with the brand. As a result we wanted to create a space that was easily scalable and displayed his truly incredible work a little better than the old site had. We think we’ve achieved that and are really pleased with the results, and most importantly Stan’s reaction.
