Objectives
- To develop a new website that reflects the future direction and ambitions of the organization.
- Track and collect data on the site and assign to key metrics, so that we can provide detailed reports and inform our future marketing strategy.
- Migrate existing data to fully integrated CRM system that’s scalable and simple to use.
- Manage a recurring subscription service that’s accessed through the site.
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Client Name
Company Name
PHASE 1
Web Design
The Family Business Community website has lots of information so the navigation was important. With this in mind we created easy to navigate menus and submenus. The site has a lot of resources as well as a membership option to access more information. We broke up the design into sections and utilised icons and images to create a website that was engaging. The Family Business Community is used by a wide array of family businesses so needed to be a website that was suitable and appealing to a wide market.
Stefan Ritson
Creative Director
PHASE 2
Web Development
The Family Business website needed an overhaul to meet the growing needs of the business. As well as adding modern functionality to the entire site, an important part of the development was to include a subscription and extended user profile where a user can update details, manage subscriptions and view new resources.
Cassia Sadler
Trainee Developer
PHASE 3
Printed Items
We have created programmes for two awards events for the Family Business Community. They are themed each year and contain all of the information about the award ceremonies as well as including information about the sponsors and those nominated in each category. We have also created roll up banners and red carpet backdrops for their many events also.
Stefan Ritson
Creative Director
PHASE 4
Microsites
The North West Family Business Awards and Yorkshire and Humberside Family Business Awards microsites are two super functional assets that offer stand alone spaces for each of the popular award shows. Not only can businesses enter the awards from these sites, users can nominate and vote for other businesses too, harnessing the support and spirit that’s at the core of the Family Business brand.
Emily Rowbottom
Office Manager
PHASE 5
Results
Though we’ve worked closely with Family Business Community for a number of years, the challenges and visionary outlook for the future mean they continue to be such a rewarding client to work for. Being a family business ourselves, the core purpose is one that already resonates with us but, it’s an honour to work with Sue, Dave and the team to help champion our counterparts for the incredible work they do. Not least provide a space online where these businesses can upskill and network with one another.
