3 Unorthodox SEO Tips To Improve Website Traffic
Exhausted by meagre results after hours upon hours of tricky SEO work? Then chances are, like most who’ve put their time into this digital rat race, you’re thinking it’s time to throw in the towel. But, if you stay the course and refine your strategy, you can build your rank and regularly feature at the top of customer search results. Sometimes, all you need when you reach a plateau is something from the left field to freshen your approach – so that’s why we’ve put together three unorthodox ideas that could help you move forward (or should that be upward?)
Written by Liam Bland
insights
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Check your competitors for back link opportunities…
Of all the tips we offer in this blog, this one is relevant to everyone and if you’re not already doing it, then it’s time to start!
If you’ve been working on SEO for even a short period of time, it’s likely you’ll already know the benefits back links can bring to your search rank, but for those new to the term, here’s a short definition…
Back links – Links on websites other than your own that go back to a page on your website.
Back links are a vital part of your off-site SEO, they help connect your pages to sources with domain authority and drive quality traffic, which in turn boosts your rank on search engines. But getting these is hardly unorthodox, so how is this information going to help me mix things up?
Well, finding the right sources is half the battle, but if you can find opportunities that not only sends relevant traffic to your site, but has use for your product or service and helps you to usurp the competition in the process, then you’re on to a winner.
Find the outlets who are sending traffic to your competitors and offer your services too. Ask to be a part of the conversation – for example if they’re creating content that compares the competition to others, why not ask to be included?
We wouldn’t suggest asking outright for back links but offering your services at cut cost or for free, should be incentive enough to mention your products and leave some directive back to your pages.
Consider opening your site up to foreign languages…
If there’s demand for your products or services from abroad then utilizing tools such as ‘hreflang’ to list alternate language versions of your pages might be a useful way to open your website up to new opportunities.
One of the reasons this approach could be transformative is because of the difference in competition from the English speaking market to say, the Spanish or the French. In fact, SEO execs have found that rankings take less time and less effort to get their pages to the top of Google.
Unfortunately, this isn’t relevant to everyone and we strongly suggest against this idea if you trade exclusively in the UK. It also requires you to go through the time-consuming process of creating alternate versions of your website, which may require you to hire the work of a translator! However, if your business deals globally, then going international could be a master stroke for traffic!
Go hard with acquisition…
Are there websites in your space that are already ranking well – but not making any money?
Could they be tempted to sell their domains? Something you could later merge into your own domain, rerouting traffic back to your page and significantly improving your search rank over time.
Sure, this approach requires a degree of due diligence, but the potential for huge rewards is staggering. For example, popular SEO guru, Neil Patel revealed he spent $100,000 on the ‘UberSuggest’ keyword tool, a huge amount for something that wasn’t really making any money. But fast forward to today, that domain brings in 400,000 views per month and huge benefits to his search rank.
Now obviously, you don’t need to invest on that scale to get ahead, you just need to be on the lookout for opportunity, and if you research your niche online enough, they might just present themselves.
To conclude…
Some of these ideas might sound a little farfetched, or that they require time and money outside of your budget to make happen, but that’s part of the reason they’re unorthodox. The most popular methods to improve your SEO might be pain staking, but there’s a reason it’s a multimillion pound industry, with execs across the country refining client websites to improve their rankings against the competition. Those traditional methods work.
But that being said, with the monotony of these tasks, sometimes adding a little spice by trying something different is all you need to go the extra mile and maybe, just maybe, push you above the competition!
If you’d like to learn more about our SEO services here at Net* and how we can help build your strategy for SEO success, get in touch by visiting the contact link here…
